Cookie Policy

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They help the website recognize your device on future visits, remember your preferences, and improve your overall user experience. Cookies may be either "session" cookies (which are deleted when you close your browser) or "persistent" cookies (which remain on your device for a set period). They may also be "first-party" cookies (set by Visa Solutions) or "third-party" cookies (set by external service providers).

We use cookies to:

1. Ensure the proper and secure operation of the Website
2. Enhance and personalize your user experience
3. Analyze Website traffic and user behavior
4. Measure the effectiveness of our marketing and deliver relevant advertising content
5. Detect and prevent fraud and abuse

We use Google Analytics 4 to collect event-based analytical data, helping us understand how users interact with the Website so we can improve its functionality and content. Google Analytics processes this data in accordance with its own privacy practices. To learn more, please see Google's Privacy & Terms.

For visitors in the European Economic Area, the United Kingdom, and other jurisdictions requiring explicit consent for non-essential cookies, we use cookies based on your consent, in accordance with Article 6(1)(a) of the General Data Protection Regulation (GDPR) and equivalent provisions of the UK Data Protection Act. You may withdraw your consent at any time by adjusting your browser settings or using our cookie consent management tool.

For visitors in the United States, including California residents covered by the California Consumer Privacy Act (CCPA), we provide opt-out controls and honor recognized "Do Not Sell or Share My Personal Information" signals where applicable.

When you first visit the Website, you are notified about our use of cookies and given the option to accept or reject non-essential cookies. You can manage your cookie preferences at any time by:

1. Adjusting your browser settings to block or delete cookies
2. Using our cookie consent management tool, available on the Website
3. Using browser-based privacy tools or extensions

Please note that disabling certain cookies may impact the functionality of the Website, including the ability to complete your UK ETA application.

We may use third-party cookies from services that help us operate, improve, secure, or market our Website. These services may place their own cookies on your device and operate under their own privacy policies. We recommend reviewing those policies for more information.

The third-party services we currently use, or may use, include:

1. Google Analytics: collects Website usage data for performance improvement
2. Google Ads: tracks ad performance and delivers personalized advertising
3. Meta (Facebook) Ads: used for advertising campaigns and retargeting
4. Payment Cloud: secure payment processing and fraud prevention
5. Google Fonts: enhances Website typography and layout consistency
6. Email delivery providers: used to send transactional emails such as application confirmations and status updates

We do not control how these third parties use cookies. For more details, please refer to their respective privacy policies:

1. Google Privacy Policy
2. Meta Privacy Policy
3. Payment Cloud Privacy Policy
4. Google Fonts Privacy & Terms

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our operations. The most recent update date will always be shown at the top of this page. We encourage you to review this policy periodically.